Many people want to look and feel good but don't want to put in the time, energy and effort to do so the healthy way. No one wants to hear the secret to getting in shape and staying fit requires hard work and commitment as well as a balanced diet, exercise regimen and nutritional supplementation.
People would rather hear they can sprinkle something on their foods, pop a pill or do the latest Hollywood cleanse and get their desired results. Trendy diets today are like music's "one hit wonders" and in a world of instant gratification, people are more interested in the "one fix wonders" but those too go out of style rather quickly. That is until the next trendy health fad begins to spread like wildfire through the celebrity world filled with over the top endorsement deals.
The weight loss industry is a $60 billion dollar sector filled with millions of dieters. Have you become a statistic or a victim of the scale? True results are a matter of lifestyle choices, not a diet. There are no shortcuts and no end date. How many times have you dropped 5-10 pounds for a wedding, holiday or vacation just to put it back on and 5 pounds more, maybe even 10 pounds more?
As long as you keep riding the health rollercoaster, you will keep getting the same results. What is the definition of insanity again? According to Albert Einstein, insanity is "doing the same thing over and over again and expecting different results." Isn't it bad when people can name more fad diets than Presidents of the United States? People can name every Kardashian and Bachelor finalist but have no idea what an enzyme is even though they are naturally produced in your own body. Many don't realize how good they can feel if only they took care of their health! When things sound too good to be true, they usually are which means, be smart and inquisitive. When something promises huge weight loss results in a short period of time without changing any aspects of your life, a big red flag should go up. Run!
Another thing to keep in mind are celebrity spokespeople whether it be a model, actor, doctor or highly paid average Joe hoping to connect to the everyday people with a plain Jane look. Big money is spent putting well-known faces and bodies on today's latest weight loss trends but do you ever ask yourself if these people have really gotten results from the products or they are just saying what they were paid to say? What people do not always realize is the limelight is not as glamorous as you think. Some of the world's most popular celebrities and fitness models are actually the least healthy people who are also on the health rollercoaster to fit a perception or unattainable image.
If being in shape was easy, everyone would be fit. Instead, we live in a world where obesity is an epidemic and the pressure to be thin is constantly publicized in newspapers, radio, magazines, Internet, TV and social media. Although the Internet and media outlets put information readily at the hands of people, it has turned into information overload. While one website talks about the benefits of adding a particular vitamin to your daily regimen, another website is saying that same vitamin is now shown to cause disease. In a multi-billion dollar industry, we have more celebrity doctors than ever before and many believe in the "latest and greatest" products because a doctor said so. Do you know what you are taking or the effects long-term use can have on your liver and kidneys? Do you even ask?
Two years ago I started Innerzyme, a nutraceutical company specializing in natural enzyme based health supplements. I am a huge fan of digestive and systemic enzymes; I take them daily and wouldn't ever be without them. I also workout 6 days a week and eat clean. When what you do is what you love, it is not a matter of making time; it is just something you do, a lifestyle. For me, working out is part of my everyday, just like taking a shower or brushing your teeth. I do not push enzymes on anyone even though I understand the health benefits and know how many people could benefit from them. I believe in the importance of educating people and allowing them the ability to ask questions and conduct their own research as well.
About a year ago, I approached two health retail giants about introducing Innerzyme into their retail stores. Neither one asked what type of supplement Innerzyme is nor what ingredients are in the product. One asked if I had any celebrity endorsing the product and the other said call back when you can get the product on Dr. Oz. So, what does it take to get a your supplement on Dr. Oz? I decided to write him an email to find out. The response came back quickly from an Ad Director saying, "The types of partnerships we are talking about could run upwards of a couple million dollars." I guess that was the end of that discussion. However, I am not discouraged, I am motivated to keep educating people one day at a time because I believe in Innerzyme, have a vision and am passionate about creating awareness about healthy living.
When you make something a lifestyle, it becomes a habit, not a chore. It is not always easy but nothing worth doing ever is. As a health and fitness professional with a passion for helping others move their lives in a healthy direction, I am working to educate people on getting off the rollercoaster by changing the mindset from diet to lifestyle.
Only you can make the decision to improve the quality of your life by improving your health. Hold yourself accountable, make small realistic goals and don't give up, no excuses!
Move your life in a healthy direction, see how Innerzyme can help! For more information, visit http://www.innerzyme.com
Article Source: http://EzineArticles.com/?expert=Katie_Jodscheidt
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